HBO Brazilian Holocaust | Word Book
TV Promo | Animation
For the release of this documentary, Biota Studios was in charge of producing a promo that addressed a critical issue such as genocide in a different way.
Its highly emotional content needed a striking graphic concept and design. We kicked off by exploring some darker visual styles, but finally leaned towards a more naive look, thus focusing on strengthening the message.
The 2D animation originally suggested was enriched with 3D elements that we proposed to raise the overall production value. We also made several graphic adaptations since it would be delivered in 3 languages.
This piece was awarded the Promax Latin America and New York Festivals Awards as Animation Promo in 2017.
PROMAX BDA Latin America GOLD - Promo not using programming footage. USA. 2017
New York Festivals GOLD WORLD MEDAL :: ANIMATED PROGRAM PROMOTION :: USA. 2017
New York Festivals GOLD WORLD MEDAL :: ANIMATED PROGRAM PROMOTION :: USA. 2017
Client: HBO
Agency: Bendito Labs
Audio: Pablo Estacio
Agency: Bendito Labs
Audio: Pablo Estacio
Biota Studios
General Director: Reinaldo Mendoza
Operations Manager: Francisco Morales
General Producer: Estrella Gomes
Animation Director: Juan Olmedillo
General Director: Reinaldo Mendoza
Operations Manager: Francisco Morales
General Producer: Estrella Gomes
Animation Director: Juan Olmedillo
Direction: Reinaldo Mendoza
Art Direction: Alejandro Armas
2D Animation: Reinaldo Mendoza, Pedro Monteverde, Leonardo Nieves
3D Animation: Carlos Arandia
Producer: Carolina Martins
Art Direction: Alejandro Armas
2D Animation: Reinaldo Mendoza, Pedro Monteverde, Leonardo Nieves
3D Animation: Carlos Arandia
Producer: Carolina Martins
